This checklist is created by members of the Association for Latvian Marketing Professionals who were inspired by the innovative and creative mindset of people during the crisis and their willingness to bring back to the community.
By exploring recent activities when people are eager to help each other and create and develop things that could help to save people’s lives and the world, we see that still the focus on the target audience and its needs, as well as product-market fit, is required. However, it might be difficult for product-focused people to change their focus on marketing. So we created this checklist that could help. NB! It is not academic material. It is a list of suggestions that could help you out during quick product development.
This checklist is created by members of the Association for Latvian Marketing Professionals Aiga Dzene, Agija Rumpe, Arno Marnics, Anna Žigalova and Ieva Treija.
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